Free Engraving | Free Delivery | Dispatched within 24 hours

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Help with choosing the right tag for your pet

Choosing the right pet tag comes down to three things: what it's made of, what shape suits your pet, and what it needs to do.

By material

Our stainless steel tags are the toughest option and resist rust, scratches and everyday wear, making them a popular choice for active dogs. Brass tags develop a warm, vintage patina over time and suit dogs and cats alike. Lightweight aluminium tags are ideal for cats and smaller breeds who need something barely-there on the collar.

By pet

Browse our dedicated Dog ID Tags and Cat ID Tags ranges, each sized and shaped with that pet in mind.

By feature

If you want extra peace of mind, our Smart QR Code Tags let anyone who finds your pet scan the tag and contact you instantly, no app required. Prefer something official? We stock licensed Kennel Club, Petlog and Crufts tags too.

Every tag is engraved and dispatched within 24 hours, with free engraving, a free split ring and free UK postage as standard — backed by our 5-year guarantee.