Pet-Tags.com Privacy Policy — Australia

Business: Bow Wow Meow Ltd, trading as Pet-Tags.com
ABN: 40 732 286 817
Effective date: 1 September 2026
Privacy contact: marina@pet-tags.com.au

Who we are

Bow Wow Meow Ltd, trading as Pet-Tags.com, operates this website and store. We are responsible for the personal information we collect and use for our business purposes.

Our store is powered by Shopify. This policy explains how we collect, use, share, retain and protect personal information when you browse our Australian website, place an order, contact us or otherwise use our services.

It also covers personal information supplied by retailers placing orders on their customers’ behalf.

Personal information we collect

Depending on your interaction with us, we may collect:

• Contact and delivery information: Your name, email address, telephone number, billing address and delivery address.

• Order and transaction information: Products purchased, order references, payment status, delivery details, refunds, returns and purchase history.

• Personalisation information: Engraving text, layout and instructions, which may include names, telephone numbers, addresses or other personal information supplied for a tag.

• Payment information: Information needed to process payments, including payment method, transaction details and payment confirmation. Payment credentials are processed through the payment provider selected at checkout.

• Account information: Information used to create and manage a customer account, including contact details, preferences and account activity.

• Correspondence: Emails, enquiries, feedback and other information you provide when communicating with us.

• Device and website-use information: Your IP address, browser and device details, pages viewed and interactions with our website, including information collected through cookies and similar technologies.

Please provide only the information needed for your order or enquiry.

You can make general enquiries without identifying yourself where practical. If you do not provide information needed to personalise, pay for or deliver an order, we may be unable to fulfil it.

Where information comes from

We collect personal information:

• Directly from you when you browse, order, create an account or contact us.

• From retailers or other people placing an order on your behalf.

• Automatically through our website, cookies and similar technologies.

• From Shopify, payment providers, delivery providers and other service providers supporting our business.

How we use personal information

We use personal information to:

• Process payments, personalise tags and fulfil orders.

• Arrange delivery and send order and dispatch updates.

• Manage accounts, enquiries, returns, refunds and warranty claims.

• Help returning customers locate and repeat previous orders.

• Maintain accounting and business records.

• Protect our website, prevent fraud and resolve disputes.

• Understand and improve our website and services.

• Provide marketing and advertising where permitted, subject to applicable consent requirements and your preferences.

• Meet legal obligations and respond to lawful requests.

We limit our collection and use to information reasonably necessary for the relevant purpose.

Marketing and cookies

We send marketing emails or texts only where we have consent as required by applicable law. This may be express consent or consent that can lawfully be inferred from the circumstances.

Marketing messages identify us and provide a way to unsubscribe. You can also contact us to stop marketing communications. We action unsubscribe requests within five working days.

We may retain minimal information to ensure we continue to respect your marketing preferences. Unsubscribing does not prevent necessary order, delivery or service messages.

Retaining information for repeat orders does not itself authorise marketing. Receiving a customer’s details from a retailer does not automatically give us permission to market to that customer.

Our website uses cookies and similar technologies to operate the store and, where enabled, support analytics and advertising. You can manage available choices through our website’s cookie preferences and your browser settings. We obtain consent where required by applicable law.

Sharing personal information

We share personal information where necessary with:

• Shopify, which hosts and supports our online store.

• Payment providers, to process payments and refunds and help prevent fraud.

• Delivery and fulfilment providers, to prepare and deliver orders.

• Other service providers, such as email, IT, cloud storage, customer-support and analytics providers.

• Advertising and marketing providers, where relevant and subject to applicable requirements and your choices.

• Professional advisers and authorities, where necessary for accounting, legal advice, compliance or resolving disputes.

• Parties involved in a business sale or restructuring, where disclosure is necessary and appropriate safeguards apply.

We may also share information at your request or where required or permitted by law.

Shopify’s role

Shopify processes personal information to operate and improve the services it provides. Depending on the features used and your privacy choices, Shopify may also process information for its own purposes, including enhanced services involving activity across merchants.

Where Shopify processes information independently, its own privacy policy explains those activities and how to exercise relevant choices.

For more information, see the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

Overseas processing

Although Australian orders are dispatched locally, our business administration and service providers may involve access to, storage or processing of personal information outside Australia, including in the United Kingdom.

Shopify and other providers operate internationally. The locations involved depend on the service and provider used.

Where applicable law requires safeguards for overseas disclosures, we take reasonable steps to meet those requirements. You can contact us for further information about the overseas processing relevant to your information.

Security

We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.

Access is limited to people who need the information for their work. No website, transmission method or storage system can guarantee absolute security.

Please avoid sending unnecessary sensitive information by email and keep any account credentials confidential.

Retention periods

We retain personal information for defined purposes and remove it when no longer needed. Different parts of a customer’s record may have different retention periods.

Purpose	Information retained	Standard retention period
Accounting and record keeping	Transaction records, invoices, payment and refund records, and necessary supporting information	Seven years from the end of the financial year to which the records relate, or longer where required by law
Five-year warranty	Purchase details and information reasonably necessary to assess and fulfil warranty claims	For the five-year warranty period, with relevant information retained longer where needed to resolve an outstanding claim or dispute
Repeat orders	Limited information needed to identify and reproduce a previous order, including relevant correspondence	Up to ten years from the date of the relevant order

These periods do not mean that we keep every piece of information for the full period. We remove unnecessary details and duplicate copies earlier.

Where several purposes apply, we retain only the information needed for the remaining purpose. Retaining accounting records does not automatically require retaining every email or engraving detail.

Other information, such as routine enquiries and website-use data, is retained only for as long as needed for its purpose, taking account of relevant service settings, privacy choices and legal requirements.

Our warranty retention period does not limit any rights or remedies available under the Australian Consumer Law.

Information retained for repeat orders

Customers sometimes return after several years and ask us to reproduce a previous tag. To support this service, we may retain:

• Customer name and email address, or another identifier reasonably needed to locate the order.

• Order number and date.

• Tag type, size and product options.

• Engraving text and layout.

• Relevant correspondence confirming or amending the final specification.

The ten-year period applies separately to each order. A new enquiry or purchase does not automatically restart the period for all previous orders.

We do not retain entire email histories solely because a customer may reorder. Where practical, we retain the final specification or relevant messages and remove unrelated material.

Historical addresses, telephone numbers and other contact details are retained for this purpose only where necessary to identify or reproduce an order, including where they form part of the engraving.

Before producing a repeat order, we ask the customer to confirm that the engraving and delivery details remain correct.

We periodically review whether the information retained and the ten-year period remain necessary and proportionate.

Emails, confirmations and exported files

Customer emails are retained according to their content and purpose. Messages needed for accounting, warranty support, repeat orders or an unresolved dispute follow the relevant retention arrangements.

Routine enquiries and messages with no continuing purpose are reviewed for deletion once the matter is closed.

Order and dispatch confirmations follow the same approach. Duplicate email copies may be deleted where the required information is already held in the main order record.

Temporary CSV exports and downloaded working files are deleted when their operational purpose is complete, unless they contain necessary information not adequately recorded elsewhere.

Our deletion process covers copies under our control. It does not remove messages already delivered to a customer’s own email account.

Reviews and disposal

We review customer-data retention at least quarterly across Shopify, relevant email accounts, attachments and downloaded files.

We identify information that is no longer needed or has reached its retention limit, check for justified exceptions, and delete or de-identify it so that individuals are no longer reasonably identifiable. We record the review and any exceptions.

Quarterly reviews do not automatically extend retention periods. Where disposal is due before the next review, we arrange it separately.

Moving information into an archive folder does not count as deletion.

Access and correction

You may contact us to request access to personal information we hold about you or ask us to correct information that is inaccurate, out of date, incomplete, irrelevant or misleading.

We may request information reasonably necessary to verify your identity or the authority of someone acting on your behalf.

We respond within a reasonable period and any applicable legal timeframe. If we cannot provide access or make a requested correction, we explain our decision where permitted and tell you how to raise a complaint.

Where applicable, you may ask us to associate a statement of your requested correction with the information.

Deletion requests

You may request deletion by contacting marina@pet-tags.com.au. We also consider requests received through other contact channels and requests from authorised representatives.

We assess requests across relevant systems, including Shopify, email accounts and saved files. Where appropriate, we use Shopify’s personal-data erasure process and separately address information held outside Shopify.

Deleting a customer profile alone is not treated as confirmation that all associated information has been erased.

Some information may need to be retained to comply with legal obligations, complete an outstanding transaction, resolve a claim or serve another lawful and necessary purpose. If we retain information, we explain the reason and the applicable retention period or criteria.

The ten-year repeat-order period is not, by itself, a reason to refuse deletion. Requests are considered individually and are not postponed until a quarterly review.

We retain a minimal record of requests and our responses for accountability, subject to review. We contact relevant service providers where appropriate or legally required.

Delivery and payment providers may also retain information independently for their own lawful purposes. We cannot promise deletion of records held independently by those organisations.

Nothing in this policy limits additional privacy rights you may have under another applicable law.

Backups and exceptional retention

Where deleted information remains temporarily in a backup, it is kept out of ordinary use until removed through the applicable expiry or overwrite process. Relevant deletion actions are reapplied if a backup is restored.

Where an unresolved dispute, investigation, legal obligation or other justified requirement necessitates longer retention, we document the reason, limit the information retained and review the continuing need.

Children’s information

Our services are intended for adults placing orders. We do not knowingly invite children to create accounts or submit personal information independently.

Personalisation instructions supplied by an adult may contain information relating to a child. Such information is handled for the relevant order and under the retention rules in this policy.

If you believe a child has independently supplied personal information, please contact us.

Third-party websites

Our website may link to websites or services operated by other organisations. Their privacy policies govern their handling of information. Please review those policies before providing personal information.

Contact and complaints

For privacy questions, requests or complaints, contact:

Bow Wow Meow Ltd, trading as Pet-Tags.com
ABN: 40 732 286 817
Email: marina@pet-tags.com.au

Business correspondence address to Head Office:
Unit 12, Canterbury Innovation Centre
University Road
Canterbury CT2 7FG
United Kingdom

Please describe your concern and provide enough information for us to investigate. We acknowledge complaints, investigate the relevant circumstances and aim to provide a substantive response within 30 days. If more time is needed, we explain why and provide an update.

If you are dissatisfied with our response, or have not received a response within 30 days, you may contact the Office of the Australian Information Commissioner. The OAIC can advise whether your complaint falls within its jurisdiction.

Visit oaic.gov.au/privacy/privacy-complaints.

Changes to this policy

We review this policy annually and when our practices, systems or applicable requirements change.

We publish updates on this page, identify the date of the revised version and provide additional notice where required.